Championship Manager Season Live is a new feature for Championship Manager 2010. BGS releases a monthly data update which, as well as normal updates, includes changes to results and tournaments. It is often released mid-month and allows a user to start at the beginning of that month (for example, the October 2009 Season Live updates was released on the 15th October; the game started on the 1st). Season Live allows the player to experience the real world in game, as changes in the world of football are incorporated into the update. This present many new challenges, such as saving teams from relegation or pushing for promotion with only a few games left. To receive the Season Live Updates, players must pay a subscription to BGS.